July 7th, 2009
Bleeding Billboard
Thoughts:
Here is an interesting way to grab the attention of the motoring public and to get a message across. Do you think we could get away with this in Canada or the USA? Many people would be offended by the billboard but if it gets the message across does that outweigh the outcry? If one life can be saved on our highways then I think more billboards like this need to be put up around all the countries. Would like to hear your thoughts on this issue.
Story:
A billboard erected in New Zealand to remind motorists to change their driving to match weather conditions has a child’s face that bleeds when it rains. Better yet, it ran during Easter and the Jewish holiday of Passover. The bleeding billboard was created to promote a safe driving campaign over the Easter and Passover holiday in which there’d been a sickening amount of fatal accidents in previous years especially in rainy conditions. Advertising agency, Colenso BBDO was tasked with the creation of the billboard that, when it rains, bleeds profusely from the child’s face.
Thanks to http://jalopnik.com/5307849/kiwis-remind-us-to-drive-safely-with-bleeding-billboard
for this story
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